Services

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While 96% of salespeople selling on value outperform their peers, only 19% of salespeople use the value selling tools and process. That’s because it’s an uncomfortable behavior change. Relying on some training and boilerplate value tools never works.  Our Value-powered Growth Accelerator is a turnkey program to achieve your most ambitious sales and profitability goals.

To gain a fair return on the value their offerings deliver, suppliers must prove the value they provide customers. It's Customer Value Management (CVM). We developed the Customer Value Expert Toolset, a proprietary cloud-based application to quantify customer value and build sales tools that prove the value in sales situations. 

 In more depth than typical voice-of-the-customer or customer satisfaction initiatives, Customer Value Innovation (CVI) uses a variety of proven tools to develop unique insights into unresolved customer problems and previously unidentified opportunities.  CVI creates a clear path for profitable growth. 

   Axios Value-driven Business Model Design combines the assessment of customer value with other innovation tools to re-design business models for increased return on customer value and stronger competitive barriers. By eliminating value drains and leaks, the cost of value delivery is reduced.  New revenue sources are established, and the more creative go-to-market strategy is more difficult for your competition to imitate. 

 Moving beyond competitor and cost-plus pricing, Axios Value Pricing uses the assessment of customer value to develop value pricing capabilities at three levels:
Strategic
Tactical
Transactional

Additionally, value-based sales tools are developed to prove the value to customers enabling true value selling. 

 Leveraging Axios' network of faculty from the leading business schools, Axios designs and leads customized executive education programs to seed our clients with cutting-edge insights and build new capabilities. Programs can range from 90-minute presentations to three-day workshops. In addition to presentations, workshops have breakout sessions where participants work in small groups to "learn by doing" and more quickly integrate the new skills into their work.​