Representative Clients
Our Leadership
Eric Berggren
Co-Founder
Innovating and managing customer value for growth and profitability has been Eric Berggren's life's work. His creative, yet pragmatic approach consistently generates tangible results highlighted in Harvard Business Review, MIT Sloan Management Review, Fortune & several highly acclaimed business books. Eric has taught strategy, B2B marketing, and customer value management courses at Northwestern's Kellogg School of Management.
Contact him at eberggren@axiospartnersinc.com
Stefanie Zucker
Co-Founder
Stefanie Zucker divides her time between developing focused, creative business strategies and helping clients translate customer value into significant and sustainable bottom-line results. From microbreweries to semiconductors, aviation to medical equipment, Stefanie leads both domestic and international client teams in generating unique customer experience-based insights that result in lucrative new products and avoid costly mistakes.
Contact her at
Representative Expert Resources
James C. Anderson
James C. Anderson
James C. Anderson
James Anderson is Professor Emeritus of Marketing and Wholesale Distribution at the Kellogg School of Management at Northwestern University. As a leading business-to-business marketing expert, James has written six articles published in Harvard Business Review, including "Customer Value Propositions in Business Markets." James also co-aut
James Anderson is Professor Emeritus of Marketing and Wholesale Distribution at the Kellogg School of Management at Northwestern University. As a leading business-to-business marketing expert, James has written six articles published in Harvard Business Review, including "Customer Value Propositions in Business Markets." James also co-authored the book, Value Merchants: Demonstrating and Documenting Superior Value in Business Markets.
Jack Berkery
James C. Anderson
James C. Anderson
Jack Berkery brings a proven track record of generating profitable growth through identifying, creating, articulating, and delivering superior customer value. He brings deep implemention experience having served in CEO, President, and Chief Sales Officer roles for a variety of health care related start-ups and mid-market firms. Jack earned his MBA from Northwestern’s Kellogg School.
Richard Kolsky
James C. Anderson
Lakshman Krishnamurthi
Rick has spent the past twenty-six years helping clients take marketing to the bottom line. His clients have used action-learning to convert many of today's fads--such as strategy innovation, market-focus, value-pricing, digital transformation, core competencies, relationship selling, and "rightsizing"--from simple buzzwords to bottom-lin
Rick has spent the past twenty-six years helping clients take marketing to the bottom line. His clients have used action-learning to convert many of today's fads--such as strategy innovation, market-focus, value-pricing, digital transformation, core competencies, relationship selling, and "rightsizing"--from simple buzzwords to bottom-line reality in markets as diverse as infant formula, life insurance, and earth moving equipment. Rick is also an adjunct professor at Northwestern’s Kellogg School.
Lakshman Krishnamurthi
Lakshman Krishnamurthi
Lakshman Krishnamurthi
Lakshman is the Montgomery Ward Distinguished Professor of Marketing at Northwestern's Kellogg School, where he served as the chairman of the marketing department from 1993-2004. At Kellogg, Lakshman teaches marketing strategy & pricing in a variety of programs and has won numerous teaching awards. Lakshman is widely published and has wo
Lakshman is the Montgomery Ward Distinguished Professor of Marketing at Northwestern's Kellogg School, where he served as the chairman of the marketing department from 1993-2004. At Kellogg, Lakshman teaches marketing strategy & pricing in a variety of programs and has won numerous teaching awards. Lakshman is widely published and has won many awards for his research publications in academic journals such as the Journal of Marketing Research and Marketing Science.
Michael Petlak
Lakshman Krishnamurthi
Michael Petlak
Mike is a master at crafting compelling value stories. Further, he translates the value story into highly successful marketing campaigns that drive demand and accelerate sales. While bringing broad industry experience, he spends most of his time on health care and tech. To pursue his passion and hone his skills, Mike founded New Kings Co
Mike is a master at crafting compelling value stories. Further, he translates the value story into highly successful marketing campaigns that drive demand and accelerate sales. While bringing broad industry experience, he spends most of his time on health care and tech. To pursue his passion and hone his skills, Mike founded New Kings Consulting. He earned his MBA in Marketing Strategy with 1st Class Honours at Imperial College Business School in the U.K.
Todd Snelgrove
Lakshman Krishnamurthi
Michael Petlak
Todd has real-world global experience developing and implementing the tools, systems, and processes, to deliver a value selling methodology that drives a company's culture change towards all things value. Todd led the creation and implementation of the strategy at SKF, helping double net profit margins. He's also been the customer value l
Todd has real-world global experience developing and implementing the tools, systems, and processes, to deliver a value selling methodology that drives a company's culture change towards all things value. Todd led the creation and implementation of the strategy at SKF, helping double net profit margins. He's also been the customer value leader at ABB, Aptar, and SAP. He recently published the 2nd edition of his book Value First, Then Price.
